XLiink vs Linktree: which one is built to sell?

Let’s be fair from the start: Linktree is a good product. It made “link in bio” a category, it’s easy to use, and if all you need is a tidy list of links, it does the job. This comparison isn’t about which tool is good — it’s about which tool is built for the way you actually earn.

Two different philosophies

General-purpose link tools treat your bio link as navigation: a fan arrives, sees a menu, and leaves to some other destination. That’s fine for portfolios and podcasts. But if you sell to your audience, every extra hop is a place fans fall off. XLiink treats your bio link as a destination: exclusive content, unlockable posts, tips, and merch live directly on your page, with secure checkout built in. The fan who arrives is already standing in the store.

Feature by feature

The conversion detail that decides it

Most bio links get tapped inside Instagram or TikTok, which open pages in an in-app browser with no saved passwords and no autofill. For a link list, that’s a mild annoyance. For a seller, it’s fatal — checkout friction is where sales die. XLiink’s Deeplink Technology routes fans into Safari or Chrome automatically, where their payment methods already live. That single difference is worth more than any cosmetic feature: it’s the difference between traffic and revenue.

Pricing and the money math

XLiink is free to start, with Basic at $5/month and Deluxe at $15/month (20% off if you pay yearly). On sales, creators keep 80% — the platform fee covers payment processing, content protection, and support. There are no listing fees and no charge until you actually sell.

The honest verdict

If your bio link is a table of contents, use whichever tool feels nicest — several are excellent. If your bio link is how you get paid, use the one that was engineered around the sale. More than 9,000 creators — including some of the biggest on the internet — run their page on XLiink for exactly that reason.